EOT as a new standard: too late?

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Microsoft are try­ing to get peo­ple inter­est­ed in the old EOT embed­ded font for­mat by sub­mit­ting it to the W3C as an open stan­dard. Font foundry Ascen­der Cor­po­ra­tion are behind them. I think this would­n’t be an issue now if Microsoft had sub­mit­ted this as an open stan­dard five years ago, but that it may be too late now that their rivals are going down the route of font link­ing.

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