There were three presentations; the first, by Cyril Doussin, introduced the subject and explained the core concepts behind it; the ways in which users find your content (or product) and how you can make it easier for them.
Next, Stuart Colville showed practical ways to make the content on your site more findable, from design through to mark-up, style and behaviour. He raised the interesting point that tagging is better than categorising, as categories tend to be fixed whereas content changes over time as information evolves; time for me to start using WordPress’ tagging function.
Finally, Steve Marshall showed off Yahoo!‘s latest project, Fire Eagle (currently invitation only; I was handed one at @media today), which is a service that lets you update your physical location across multiple sites and services. It’s pretty impressive in theory, but the fact that I can only currently update from the desktop means I am limited to home or work, mostly.
The whole evening was nicely balanced to appeal to a broad range of skills and knowledge, and had the right mix of theory, practice, and showing off. I’m aiming to get more involved in organising future events, and I hope to be part of more quality events like this one.