Microformats: page to phone in a minute

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It does­n’t mat­ter how much I try to explain the val­ue of micro­for­mats, a good visu­al demon­stra­tion can show their ben­e­fits bet­ter than I ever could. Here’s a short video show­ing how the Oper­a­tor exten­sion can get infor­ma­tion from a Google search to your mobile phone in less than a minute.

That makes a strong case for micro­for­mats. At least, I’m sold. Now how do we con­vince the oth­er 99% of the world who have no idea what they are?

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